Behind the Scenes of an ICO: What It Takes to Succeed

  • Published on: Feb 14, 2018 - 12:00 AM
  • Source: Bitcoinist

Initial Coin Offerings (ICOs) are being used by startups to raise billions to get their projects off the ground. In 2017, the Financial Times reported that 587 ICOs had launched throughout the year, with only 54% achieving success. Of those remaining 46%, some falter, others disappear completely. Lars Lien is CEO of Luckbox, an upcoming esports betting platform preparing to launch in 2018. Lars and his team started their crowdsale in January and are well on track to hit their target cap of $20m ahead of schedule, thanks to a phenomenal response during the presale stage. Lars shares his though …

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